As global trade faces increasing uncertainty—from potential new tariffs in the United States to geopolitical tensions in the Middle East affecting shipping costs—Vietnam’s wood and furniture industry is actively strengthening direct connections with international buyers to sustain orders and expand market opportunities.
On March 8, the 17th Vietnam International Furniture & Home Accessories Fair (VIFA EXPO 2026) officially opened with its largest scale ever. The event runs from March 8 to March 11 at WTC EXPO and SKY EXPO, bringing together around 650 companies with 2,500 booths across an exhibition space of approximately 45,000 square meters.
The exhibition has attracted more than 3,000 international importers and buyers from key markets including the United States, Canada, Germany, India, Singapore, and the UAE, reflecting the strong position of Vietnam’s furniture industry within global supply chains.
Tariff Risks Remain a Major Concern
The exhibition takes place at a time when global trade policies remain volatile. Many participating companies are closely monitoring tariff developments in the United States, which remains Vietnam’s largest export market for wood products.
Most recently, the U.S. Department of Commerce announced preliminary anti-dumping duties on Vietnamese plywood ranging from 191.85% to 194.8%. If combined with potential countervailing duties currently under investigation, the total tariff burden could exceed 200%.
Such developments are forcing exporters to reassess market strategies, pricing structures, and sourcing decisions in order to mitigate potential trade risks.
Geopolitical Tensions Add Pressure to Logistics
Beyond tariff concerns, geopolitical tensions in the Middle East are also affecting global trade flows. Instability in the region has raised concerns over potential disruptions to key shipping routes and energy supply chains, particularly around strategic maritime corridors such as the Strait of Hormuz.
As energy prices fluctuate and freight costs become less predictable, exporters face additional challenges in maintaining competitive pricing and delivery schedules.
Trade Fairs Become Critical Platforms for Market Stability
Against this backdrop, Vietnamese furniture companies emphasize the growing importance of direct engagement with international buyers.
Meeting buyers face-to-face allows companies to:
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secure new orders,
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discuss long-term procurement plans,
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renegotiate pricing structures,
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and adjust shipping strategies amid changing logistics costs.
Maintaining strong relationships with major importers is increasingly viewed as a key strategy to help the industry remain resilient in the face of tariff fluctuations and supply-chain uncertainty.
Moving Toward Higher Value “Made in Vietnam” Products
At this year’s exhibition, many companies are showcasing new furniture collections, interior décor products, and handicrafts, while also highlighting advancements in manufacturing capabilities and product design.
The broader industry goal is clear: gradually move beyond traditional contract manufacturing and create higher-value “Made in Vietnam” products that combine design, craftsmanship, and reliable production capacity.
In a global market shaped by policy shifts and geopolitical risks, Vietnam’s wood industry is responding not only by adapting—but by strengthening its role as a trusted partner in the international furniture supply chain.
Learn more about Misamex’s news in Vietnam:
m. (+84) 902 944 134 | e. xnyder@misamex.vn | w. https://misamex.vn/
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